FenderBender Reader’s Choice 2026
Congratulations to your parts department for being selected a 2026 Reader’s Choice winner!
FenderBender Reader’s Choice 2026
FenderBender OEM Roundtable
OEM representatives discuss how successful collision repair shops and wholesale parts dealers are addressing industry headwinds and market dynamics
Order Your Plaque Now
Special Offer Details
On behalf of FenderBender, congratulations on your outstanding success. Your parts department’s hard work and commitment to excellence clearly made an impact. Our readers recognized you as one of their top parts suppliers, and that’s an achievement worth celebrating. To honor this accomplishment, your parts department was featured with elite company in a special spotlight recognizing the 2026 FenderBender Reader’s Choice winners in the August issue of FenderBender. Check out the full article below!
Now it’s time to turn your award into a powerful marketing advantage. To help maximize your recognition, we’re offering your first month FREE on any new print advertising program, and up to 50% discount from MSRP on any new digital or retargeted advertising program (new programs only, 12-month minimum commitment required, starting as low as $65/month). As an added bonus, any advertising program over $300/month includes a complimentary personalized and framed award certificate. This is a unique opportunity to showcase your success, thank your loyal customers for their support, and connect with new wholesale customers. This offer exclusive to FenderBender Reader’s Choice winners expires October 16, 2026, so act now by filling out the form above.
Congratulations again on this incredible achievement! We look forward to helping you promote your success and support your continued growth.
2026 FenderBender Reader’s Choice Special Feature
Exclusive 2026 Reader’s Choice Ads
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FAQ
What is the FenderBender Reader's Choice Program?
It’s the most prestigious award in the country for wholesale parts dealers.
This designation is reserved for the best of the best in the collision wholesale industry.
Here’s how it works. FenderBender conducts an annual survey, where we ask qualified
repair shops (FenderBender readers) who they feel are the best collision wholesalers in
their market. These repairers cast their votes for their most trusted wholesale dealers
and each year we recognize these exceptional dealers as FBRC winners!
How was I selected?
Your local collision repair customers voted for you!
When was I selected?
The FenderBender Reader’s Choice survey was conducted February 16th-March 6th, 2026.
How will I be recognized?
Your dealership is recognized in our special Reader’s Choice feature on OEM Parts Dealers in the August issue of FenderBender! Check out the digital edition above!
What is this going to cost me?
This won’t cost you a dime. Unless you want to celebrate this achievement by purchasing a custom FBRC award plaque to display in your shop! The custom awards plaque is only $50. You can also thank your customers and sell more parts by running ads in FenderBender. Advertising rates vary based on the type and size of the ad but we’re offering special discounted rates for 2026 FBRC award winners! For more information complete the form located above and we will get in contact with you right away!
How can I make the most of this recognition?
Here’s what we recommend:
You can purchase a custom FBRC award plaque for only $50. Hang this on the wall,
display it on your desk, or show it off in the customer waiting area.
FenderBender has created several exclusive ad examples, only available to Reader’s Choice award winners and as a 2026 FBRC award winner, you will also receive special discounted pricing. This is a great way to thank your loyal customers for voting you a top wholesale dealer and will also help you sell even more parts, it’s a win-win!
How many dealers are included?
Only the best of the best and you’re one of them! Out of ~18,000 dealerships across the U.S. only ~3,000 are being recognized with this honor.
How do I get in contact?
You can complete the form on this page and we’ll get back to you within 24 hours!
The Data
Our Reach
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2.6 additional readers*)
* 2026 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Some of Our Clients
Testimonials
Customer Testimonial: We've put our trust in FenderBender for 15+ years to market our wholesale parts business to all the body shops in our area. They are the #1 read publication in the collision industry, and we know our ads are being seen. They have helped us grow to be one of the biggest Mopar Parts dealers in the country.
Customer Testimonial: FenderBender is the most cost effective way to keep my collision parts business in front of my customers. The staff is friendly, easy to work with, and they handle all of my co-op paperwork for me.
Customer Testimonial: We have advertised with FenderBender as a key segment of our plan to expand our wholesale market. In that time the market has grown by over 20% for us and continues to grow, thanks to the advertising that reaches customers in targeted areas with thoughtful ads that generate results. FenderBender is easy to work with and has become a trusted business partner.
Reader Testimonial: FenderBender is the only in-depth collision repair periodical that offers a variety of articles that appeals to the various sectors of our industry. I’m particularly interested in seeing the weekly developments in a variety of sectors like OEM collision repair, insurance trends, new tooling, and equipment.
Reader Testimonial: I have never witnessed a more complex and challenging time for our industry. With the rapid evolution and current landscape, we can never get enough insights. Fender Bender is a critical resource to learn from real operators that are thinking outside the box and sharing their success stories.
Reader Testimonial: After 40 years in the collision repair industry, I have witnessed tremendous changes in vehicle technology, repair procedures, and business operations. FenderBender helps me stay informed by combining timely industry information with practical insight from shop owners.
Industry Stats and Facts
What trade media brands do you utilize for industry news?
- FenderBender 84%
- Auto Body Repair Network 73%
- Bodyshop Business 69%
- Autobody News 43%
- Repair Driven News 31%
- CollisionWeek 20%
- Hammer & Dolly 11%
- Texas Automotive 3%
- New England Automotive Report 2%
- New Jersey Automotive 2%
Who in your shop do you pass your copy of FenderBender along to?
- Technician(s)/Painter(s) 51%
- Estimator/Repair Planner 48%
- Manager 45%
- Shop Owner 21%
- Other 4%
How often do you assess your relationship with parts vendors?
- Never 8%
- Monthly 19%
- Quarterly 28%
- Bi-annually (twice per year) 13%
- Annually 30%
- Biennially (every other year) 3%
How do you read your issues of FenderBender- print, digital, or both?
In the last 12 months, what actions have you taken after seeing advertisements in trade media?
Ads Influence Decisions
94%
of collision repairers say advertisements in trade media help them stay informed about products and services.*
Print-Reliant Industry
78%
of readers rely on the print publication to stay informed on the industry.*
Targeted to Decision Makers
91%
of readers either authorize or recommend parts purchases.*
Readers Take Action from Ads
68%
of collision repairers have taken an action after reading articles or seeing ads in trade media.*
Engaged Readers
84%
of readers have read at least 3 of the last 4 issues of FenderBender.*
Frequent Vendor Reassessment
90%
of readers assess their relationships with parts vendors throughout the year.*
Guaranteed Visibility
75%
of collision repairers spend at least 30 minutes reading each issue of FenderBender.*
Targeted to Your Customers
96%
of the industry (including your customers) reads FenderBender.*
Overall Reader Experience
91%
of collision repairers say FenderBender influences their shops.*
* FenderBender Readership Study 2026
Meet Our Staff
Andrew Johnson
Vice President and Publisher
612-280-9699
Melody Todd
Senior Account Executive (South Region)
651-846-9468
Our Mission Statement: FenderBender is the collision industry’s premier source of news, research, features, best practices, business intelligence, and market trend analysis. FenderBender provides repair shop owners and operators with the information they need to operate more efficiently and profitably in a rapidly evolving collision repair landscape.