Strategies and Inspiration for Collision Repair Success
FenderBender is your go-to avenue for marketing and growing your wholesale business. With several programs tailored to combat the use of aftermarket parts and highlight you as a leading OEM parts supplier, advertising with FenderBender is a sure-fire way to maintain your existing customers, land new customers, and sell more parts.
Our Reach
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2.6 additional readers*)
* 2026 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Some of Our Clients
Testimonials
Customer Testimonial: We've put our trust in FenderBender for 15+ years to market our wholesale parts business to all the body shops in our area. They are the #1 read publication in the collision industry, and we know our ads are being seen. They have helped us grow to be one of the biggest Mopar Parts dealers in the country.
Customer Testimonial: FenderBender is the most cost effective way to keep my collision parts business in front of my customers. The staff is friendly, easy to work with, and they handle all of my co-op paperwork for me.
Customer Testimonial: We have advertised with FenderBender as a key segment of our plan to expand our wholesale market. In that time the market has grown by over 20% for us and continues to grow, thanks to the advertising that reaches customers in targeted areas with thoughtful ads that generate results. FenderBender is easy to work with and has become a trusted business partner.
Reader Testimonial: FenderBender is the only in-depth collision repair periodical that offers a variety of articles that appeals to the various sectors of our industry. I’m particularly interested in seeing the weekly developments in a variety of sectors like OEM collision repair, insurance trends, new tooling, and equipment.
Reader Testimonial: I have never witnessed a more complex and challenging time for our industry. With the rapid evolution and current landscape, we can never get enough insights. Fender Bender is a critical resource to learn from real operators that are thinking outside the box and sharing their success stories.
Reader Testimonial: After 40 years in the collision repair industry, I have witnessed tremendous changes in vehicle technology, repair procedures, and business operations. FenderBender helps me stay informed by combining timely industry information with practical insight from shop owners.
Industry Stats and Facts
What trade media brands do you utilize for industry news?
- FenderBender 84%
- Auto Body Repair Network 73%
- Bodyshop Business 69%
- Autobody News 43%
- Repair Driven News 31%
- CollisionWeek 20%
- Hammer & Dolly 11%
- Texas Automotive 3%
- New England Automotive Report 2%
- New Jersey Automotive 2%
Who in your shop do you pass your copy of FenderBender along to?
- Technician(s)/Painter(s) 51%
- Estimator/Repair Planner 48%
- Manager 45%
- Shop Owner 21%
- Other 4%
How often do you assess your relationship with parts vendors?
- Never 8%
- Monthly 19%
- Quarterly 28%
- Bi-annually (twice per year) 13%
- Annually 30%
- Biennially (every other year) 3%
How do you read your issues of FenderBender- print, digital, or both?
In the last 12 months, what actions have you taken after seeing advertisements in trade media?
Ads Influence Decisions
94%
of collision repairers say advertisements in trade media help them stay informed about products and services.*
Print-Reliant Industry
78%
of readers rely on the print publication to stay informed on the industry.*
Targeted to Decision Makers
91%
of readers either authorize or recommend parts purchases.*
Readers Take Action from Ads
68%
of collision repairers have taken an action after reading articles or seeing ads in trade media.*
Engaged Readers
84%
of readers have read at least 3 of the last 4 issues of FenderBender.*
Frequent Vendor Reassessment
90%
of readers assess their relationships with parts vendors throughout the year.*
Guaranteed Visibility
75%
of collision repairers spend at least 30 minutes reading each issue of FenderBender.*
Targeted to Your Customers
96%
of the industry (including your customers) reads FenderBender.*
Overall Reader Experience
91%
of collision repairers say FenderBender influences their shops.*
* FenderBender Readership Study 2026
Meet Our Staff
Andrew Johnson
Vice President and Publisher
612-280-9699
Melody Todd
Senior Account Executive (South Region)
651-846-9468
Our Mission Statement: FenderBender is the collision industry’s premier source of news, research, features, best practices, business intelligence, and market trend analysis. FenderBender provides repair shop owners and operators with the information they need to operate more efficiently and profitably in a rapidly evolving collision repair landscape.