FenderBender is the leading progressive media brand exclusively serving collision repair shop owners and operators through examining in-depth real world struggles, successes and solutions from the industry, providing our readers and users the inspiration, tools and motivation to help them succeed in the collision repair industry.
It offers entertaining, lively and interesting information as well as insightful and useful business strategies that reflect our readers’ and users’ energy and commitment to their companies and the industry.
Our Reach
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2.6 additional readers*)
* 2026 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Some of Our Clients
Testimonials
Reader Testimonial: FenderBender isn't just a magazine, it's a blog, email newsletter, social media, and so much more. As a smaller independent repair facility, sometimes we can feel like we are going it alone. With FenderBender, we feel connected to a larger auto collision repair industry where we can relate to the articles of other businesses going through the same thing we are. It gives us insight and ideas on how to improve our facility.
Customer Testimonial: Partnering with FenderBender reshaped our wholesale marketing. They helped us build visibility, strengthen our brand, and connect us directly with body shops looking for a reliable collision parts supplier.
Customer Testimonial: We have advertised with FenderBender as a key segment of our plan to expand our wholesale market. In that time the market has grown by over 20% for us and continues to grow, thanks to the advertising that reaches customers in targeted areas with thoughtful ads that generate results. FenderBender is easy to work with and has become a trusted business partner.
Industry Stats and Facts
What trade media brands do you utilize for industry news?
- FenderBender 84%
- Auto Body Repair Network 73%
- Bodyshop Business 69%
- Autobody News 43%
- Repair Driven News 31%
- CollisionWeek 20%
- Hammer & Dolly 11%
- Texas Automotive 3%
- New England Automotive Report 2%
- New Jersey Automotive 2%
Who in your shop do you pass your copy of FenderBender along to?
- Technician(s)/Painter(s) 51%
- Estimator/Repair Planner 48%
- Manager 45%
- Shop Owner 21%
- Other 4%
How often do you assess your relationship with parts vendors?
- Never 8%
- Monthly 19%
- Quarterly 28%
- Bi-annually (twice per year) 13%
- Annually 30%
- Biennially (every other year) 3%
How do you read your issues of FenderBender- print, digital, or both?
In the last 12 months, what actions have you taken after seeing advertisements in trade media?
Ads Influence Decisions
94%
of collision repairers say advertisements in trade media help them stay informed about products and services.*
Print-Reliant Industry
78%
of readers rely on the print publication to stay informed on the industry.*
Targeted to Decision Makers
91%
of readers either authorize or recommend parts purchases.*
Readers Take Action from Ads
68%
of collision repairers have taken an action after reading articles or seeing ads in trade media.*
Engaged Readers
84%
of readers have read at least 3 of the last 4 issues of FenderBender.*
Frequent Vendor Reassessment
90%
of readers assess their relationships with parts vendors throughout the year.*
Guaranteed Visibility
75%
of collision repairers spend at least 30 minutes reading each issue of FenderBender.*
Targeted to Your Customers
96%
of the industry (including your customers) reads FenderBender.*
Overall Reader Experience
91%
of collision repairers say FenderBender influences their shops.*
* FenderBender Readership Study 2026
Meet Our Staff
Andrew Johnson
Vice President and Publisher
612-280-9699
Melody Todd
Senior Account Executive (South Region)
651-846-9468
Our Mission Statement: FenderBender is the collision industry’s premier source of news, research, features, best practices, business intelligence, and market trend analysis. FenderBender provides repair shop owners and operators with the information they need to operate more efficiently and profitably in a rapidly evolving collision repair landscape.