FenderBender is the leading progressive media brand exclusively serving collision repair shop owners and operators through examining in-depth real world struggles, successes and solutions from the industry, providing our readers and users the inspiration, tools and motivation to help them succeed in the collision repair industry.
It offers entertaining, lively and interesting information as well as insightful and useful business strategies that reflect our readers’ and users’ energy and commitment to their companies and the industry.
Our Reach
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2.6 additional readers*)
* 2026 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Industry Stats and Facts
What trade publications do readers use to stay informed?
- FenderBender 83%
- Auto Body Repair Network 71%
- BodyShop Business 68%
- Auto Body News 36%
- Repair Driven News 28%
- None 7%
How do you read your issues of FenderBender?
- Print 42%
- Digital 12%
- Both 46%
%
of collision repairers say advertisements in trade media help them stay informed about products and services.* This means your ad is part of the overall reader experience.
%
of collision repairers have taken an action after reading articles or seeing ads in trade media.* This means readers are buying new products after seeing ads in FenderBender.
%
of collision repairers spend at least 30 minutes reading each issue of FenderBender.* This means your content is guaranteed to be seen.
%
of readers read at least half of each issue of FenderBender.* This means the collision repair industry invests a significant amount of time reading print magazines.
%
of readers have read at least three of the last 4 issues of FenderBender.* This means the collision repair industry consistently engages in print magazines.
%
of the industry reads FenderBender.* This means we are putting your message in front of all shop decision makers, in the right place, at the right time.
%
of readers either authorize or recommend parts purchases.* This means we are putting your message in front of the people responsible for making parts purchases.
%
of readers assess their relationship with parts vendors throughout the year.* This means your ad is seen by the people reviewing their vendor partners.
%
of collision repairers say FenderBender influences their shops.* This means shop operators rely heavily on FenderBender's advertising partners for parts purchasing.
* FenderBender Readership Study 2026