FenderBender is the leading progressive media brand exclusively serving collision repair shop owners and operators through examining in-depth real world struggles, successes and solutions from the industry, providing our readers and users the inspiration, tools and motivation to help them succeed in the collision repair industry.
It offers entertaining, lively and interesting information as well as insightful and useful business strategies that reflect our readers’ and users’ energy and commitment to their companies and the industry.
Our Reach
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2 or more readers*)
* 2024 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Industry Stats and Facts
55% of collision repairers read FenderBender before any other industry publication.
- FenderBender 55%
- BodyShop Business 16%
- Auto Body Repair Network 6%
- Auto Body News 4%
- Hammer & Dolly 2%
- AASP-MN News 2%
- New England Automotive Report 1%
- Other 10%
- None 4%
%
of readers say advertisements in FenderBender help them stay informed about products and services.*
%
of readers have taken an action from reading articles or seeing ads in FenderBender.*
%
of readers save issues of FenderBender for future reference.*
%
of readers read or look through half or more of each issue of FenderBender.*
%
of readers pass along each copy of FenderBender to at least one additional person.*
%
of the industry reads FenderBender.*
%
of readers either authorize or recommend parts purchases.*
%
of shop operators assess relationships with parts vendors on at least an annual basis.*
%
of readers say FenderBender has influenced their shops.*
* FenderBender Readership Study 2024