GM wholesale parts
Why Advertise Your GM Wholesale Parts Business in FenderBender?
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Reach shop owners and operators in your area
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Increase your parts sales
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Advertisements start as low as $100 per month
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Billed direct through your parts statement
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100% approved through GM co-op
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Turn-key print and digital programs
Circulation
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2 or more readers*)
* 2020 FenderBender Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Industry Stats and Facts
55% of collision repairers read FenderBender before any other industry publication.
- FenderBender 55%
- BodyShop Business 16%
- Auto Body Repair Network 6%
- Auto Body News 4%
- Hammer & Dolly 2%
- AASP-MN News 2%
- New England Automotive Report 1%
- Other 10%
- None 4%
80% of collision repairers use trade publications to stay industry informed.*
- Trade Publications 80%
- Trade Websites 57%
- Trade Email Newsletters 43%
- Social Media 39%
- Online Video 33%
- Tradeshow and Events 40%
- Mobile Apps 8%
- Podcasts 16%
- Webinars 41%
- Other 8%
%
of readers say advertisements in FenderBender help them stay informed about products and services.*
%
of readers have taken an action from reading articles or seeing ads in FenderBender.*
%
of readers save issues of FenderBender for future reference.*
%
of readers read or look through half or more of each issue of FenderBender.*
%
of readers pass along each copy of FenderBender to at least one additional person.*
%
of the industry reads FenderBender.*
* FenderBender Readership Study